2 edition of Co-Op Advertising Programs Sourcebook Spring 1997: The Comprehensive Guide to Programs For found in the catalog.
Co-Op Advertising Programs Sourcebook Spring 1997: The Comprehensive Guide to Programs For
National Register Publishing
March 1997 by National Register Publishing .
Written in English
|The Physical Object|
|Number of Pages||1400|
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Get this from a library. Co-op advertising programs sourcebook: the comprehensive guide to over 6, co-opertive advertising programs. [National Register Publishing Company (New Providence, N.J.);]. –Describes marketing partnerships as a means to stretch the company budget.
Analyzes the secrets to an effective program while also pointing out potential pitfalls. Books Co-Op Advertising Programs Sourcebook Spring The Comprehensive Guide to Programs For Media Companies, Ad Agencies, Manufacturers & Retailers. Offers a wide range of co-op and other advertising programs for authors and publishers.
If you took part in only a few of their programs, you could easily spend thousands of dollars that may or may not be well spent.
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When co-op programs are clear, concise and well-communicated, they can be a real asset to funding advertising that grows sales for brands and : Stephanie Shreve.
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